A multi-brand car dealership north of Melbourne looking to increase online enquiries for their specific care models.
Our team conducted a detailed SEO analysis of their existing website to determine search engine rankings as well as a technical audit to identify and fix any issues including:
The next phase was to conduct a detailed keyword analysis for each page. This identified a number of gaps as well as areas that needed to be improved such as the creation of new page titles and meta tags, content optimisation for SEO and adding targeted keywords to improve page ranking.
And finally, our web developer implemented some visual and technical improvements to the website to improve the user experience or UX.
As a result of these fixes, there was a dramatic improvement in keyword rankings, especially with the newly added keywords and a decrease in the website bounce rate. This led to an increase in the number of inbound phone calls and appointment form enquiries.
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